Life Coaching Business MASTERCLASS (5+ Courses in 1)

Life Coaching Business MASTERCLASS (5+ Courses in 1)

Learn the Secrets to Attracting Your Ideal Clients and Quantum Leaping

The information and tools that were provided in the program are extremely useful and have helped me to feel empowered and excited to pursue a career as a Life Coach. There was no second guessing when I decided to sign up for your other courses for each niche (happiness, purpose and success/goals). Thank you Joeel and Natalie!

I love all the examples to help visualize and relate it to real life. I did Life Purpose coaching with y’all as well. Looking forward to taking more of your courses in the future!

The content was good and I am looking forward to other courses offered by Joeel and Natalie. 

The tools provided are great and very useful to share with clients.  Every aspect of running a coaching business was thought of and they provided the necessary tools to help you get started like a professional. 


  • How to stop wasting time and money
  • Structure your coaching
  • Identify your ideal coaching niche
  • Target your tribe of ideal clients
  • Create life coaching packages
  • Use free introductory sessions
  • 3 marketing strategies that ACTUALLY WORK
  • Leverage other people’s clients/audience
  • Speak in front of an audience of your ideal clients
  • Write marketing copy for your elevator pitch
  • Run digital marketing campaigns


  • Your profitable purpose-driven niche
  • Your Tribe
  • Connecting to your tribe
  • Create your signature coaching package
  • Getting Started as a Life Coach
  • Your Life Coaching Package Structure
  • Setting your price
  • Client Ascension Process
  • Present Your Package
  • Convert free sessions into paying clients
  • Design a Compelling Offer
  • Structure Your Coaching Session
  • Making Your OfferJoint venture partnerships
  • Forms Of Collaboration
  • Finding Partners
  • Designing Your Partnership
  • Making Connections
  • Get clients with workshops
  • Soft-Sell Your Programs
  • Determining What to Teach in Your Workshop
  • Crafting Your Workshop INTRODUCTION
  • Crafting Your Workshop BODY CONTENT
  • Workshop Closing and Transition to the Sale
  • Important Workshop and Speaking Tips
  • Digital marketing 101Creating A Digital Marketing Campaign
  • Marketing and Lead Generation Strategies


So, what is it that makes some coaches tremendously successful, while most life coaches struggle?

The answer is that a successful life coach know the answer to the #1 question we are ALWAYS asked, which is:

“How do I get more life coaching clients?”

You see, life coaching is a labor of love… but it’s also a BUSINESS.

The truth is most life coaches are first time entrepreneurs and they don’t know how to create a life coaching business.

Do you relate to this?

  • Have you done what it seems everyone says you need to do as a life coach—created a website, Facebook page, and business cards… but you’re frustrated because you’re still not getting enough clients?
  • Do you feel like you’ve wasted time or money on marketing strategies for your life coaching practice that don’t work, or never tried any because you feel stuck and overwhelmed?
  • Or, do you feel like you’ve reached a plateau as a life coach—you’ve got some clients but you’re ready to take it to the next level?

The good news is that getting clients you love as a life coach and getting them consistently can actually be easy, enjoyable and inexpensive (or even free)!

What we’ve learned in over a decade in the life coaching field and after training tens of thousands of life coaches is that:

There are certain business strategies that work for life coaches 10X better than any other methods…

… and we want to help you save you years of trial and error so that you can create a thriving coaching business now, not 10 years from now.

We want to make sure you don’t become another life coach who gets get stuck being a…


…playing it small, when you could be making a real difference in the lives of those who need you.

That’s why we have created this MASTERCLASS that combines 6 of our top-selling life coach entrepreneurship courses, plus includes powerful additional marketing content, all into 1 course!

This course will teach you how to STRUCTURE a life coaching business…

… and create an OFFER

… that is SO well targeted

… and gets SUCH great results

… that all you have to do is get your message in front of the right audience and it SELLS ITSELF.

Regardless of whether you’re just starting out as a life coach or you’re looking for proven strategies to scale your business, this Life Coaching Business Masterclass will teach you everything you need to know in order to:

  • Get super clear about your life coaching niche (course 1) and identify your target market of ideal clients so you can stand out as an expert in your niche.
  • Create a signature life coaching package (course 2) that offers your clients the specific results that they want, so they know exactly what they are going to get out of working with you.
  • Offer free or discounted coaching introductory sessions (course 3) that get your potential clients results and convert them into long-term clients.
  • Use joint venture partnerships (course 4) to collaborate with other people or businesses who already have a relationship with your ideal clients.
  • Speak in front of an audience of your ideal life coaching clients (course 5), utilizing a proven strategy for offering massive value while gently guiding them to WANT to do business with you, all without feeling “salesy”.
  • Write marketing copy (course 6) that speaks your life coaching clients’ language, including website copy that sells, including creating a powerful elevator pitch so you never get stuck not knowing how to describe what you offer again.
  • Plus, bonus marketing content, including how to create simple, profitable digital marketing campaigns using landing pages, webinars, and email automation.

So, we hope by now you can see that we put EVERYTHING you need to attract your ideal clients and grow your life coaching business in this program!

  • Introduction to Niche Life Coaching 4min
2 Getting Started 0 / 6|43min
  • What is Niche Life Coaching? 3min
  • Why Niche Life Coaching? 10min
  • Examples of Life coaching Niches & Sub-niches 3min
  • Criteria for a Successful life coaching Niche (and passion isn’t enough) 7min
  • Criteria for a Successful Life Coaching Niches Part 2 11min
  • Our Coaching Evolution Story 9min
3 Your Life Coaching Niche 0 / 3|18min
  • 3 Real Life Niche Coaches 7min
  • Intro to Choosing Your Life Coaching Niche 7min
  • Brainstorming Your Niche 5min
4 Your Tribe 0 / 5|27min
  • What is a TRIBE? 4min
  • Who is Your Tribe? 2min
  • Identify Your Ideal Client 3min
  • Your Point of View and Your Personal Brand 7min
  • Identify Your GIFT 10min
5 Connecting To Your Tribe 0 / 4|34min
  • Marketing: Speaking Their Language 8min
  • Finding Your Tribe IN PERSON 10min
  • Finding Your Tribe ONLINE 7min
  • IMPORTANT: Testing Your Niche—Viability & Profitability 9min
  • Introduction to Life Coaching Packages 5min
7 Getting Started as a Life Coach 0 / 5|32min
  • Why Create Coaching Packages? 6min
  • Identifying Your Journey 6min
  • Packaging Your Gift 4min
  • Packaging Your Recipe 6min
  • Developing Your Curriculum 11min
8 Your Life Coaching Package Structure 0 / 5|44min
  • How to Structure Your Package 12min
  • 3 Coaching Package Models 8min
  • One-on-One Package Options 5min
  • Elements of a Package 6min
  • Offering Multiple Packages 12min
9 Set Your Life Coaching Package Pricing 0 / 4|45mi
  • Determining Your Value 6min
  • Evaluating Where You Fit in the Market (Determining What to Charge) 12min
  • Setting Your Price 16min
  • The Money Game (What You Need to Make and Different Ways to Do It) 12min
10 Section 11: Client Ascension Process 0 / 3|20min
  • The Client Ascension Process 6min
  • The Problem Solution Method 5min
  • Additional Revenue Streams 9min
11 Present Your Package 0 / 4|22min
  • Presenting Your Package 4min
  • Naming Your Package 8min
  • Package Descriptions 7min
  • Guarantee 4min
  • Introduction to Free Sessions 4min
13 Getting Started 0 / 5|29min
  • Methods for Offering Free Sessions 5min
  • Alternative Non-Sales Methods 5min
  • Free or Paid? 4min
  • The Importance of Serving Not Selling 7min
  • The Importance of Pre-Qualifying Clients 8min
14 Design a Compelling Offer 0 / 3|18min
  • Naming Your Offer 7min
  • Outcomes and Limiters 8min
  • Enrolling Clients in the Free Session 4min
15 Structure Your Coaching Session 0 / 6|32min
  • Structuring Your Coaching Session 6min
  • Step 1: Develop Rapport and Set Expectations 6min
  • Step 2: Determine Goals and Problems 7min
  • Step 3: Explain the Benefits of Coaching 3min
  • Step 4: Offer Results through Coaching 6min
  • Step 5: Establish Commitment and Future Pace 5min
16 Make Your Offer 0 / 5|22min
  • Step 6: Transition to Your Offer 6min
  • Step 7: Closing the Sale 3min
  • Overcoming Objections (Including High-End Clients) 6min
  • What to Do When They Say “No” 3min
  • What to Do When They Say “Yes” 4min
  • Introduction to Joint Ventures 4min
18 Getting Started 0 / 2|14min
  • The Power of Partnership 8min
  • Identifying JV Partners 6min
19 Forms of Collaboration 0 / 7|38min
  • Referral Partners 4min
  • Trading 4min
  • Affiliates 8min
  • Interviews 8min
  • Cross-Promoting 3min
  • Presenting 8min
  • Co-Creating 4min
20 Finding Partners 0 / 2|16min
  • Finding JV Partners 8min
  • Networking Secrets AND Your Elevator Pitch 7min
21 Designing Your Partnership 0 / 2|22min
  • Planning Your Joint Venture 13min
  • Short vs Long-Term Strategy 10min
22 Making Connections 0 / 2|17min
  • Finding JV Partners 8min
  • Networking Secrets AND Your Elevator Pitch 7min
23 Finding Partners 0 / 2|16min
  • Reaching Out to Partners 6min
  • Contracts and Agreements 11min
  • Introduction to Workshops that Sell 3min
  • Why You are Here 2min
25 Using Public Speaking and Workshops to Soft-Sell Your Programs 0 / 6|34min
  • Shifting Your Perception of Sales (The Power of Soft-Selling with Workshops) 10min
  • IMPORTANT: Workshop BLUEPRINT and Documents 1min
  • IMPORTANT: Demonstration Documents 1min
  • Seeding: The Secret of Soft-Selling 14min
  • Knowing Your Target Audience 3min
  • Types of Workshops 6min
26 Determining What to Teach in Your Workshop 0 / 4|17min
  • Teaching Your Expertise 6min
  • Your Unique Personal Blueprint 4min
  • Achieving Your Goals 3min
  • Solving Client Problems 5min
27 Crafting Your Workshop INTRODUCTION 0 / 11|34min
  • TRAINING: Positioning Your Self 5min
  • DEMONSTRATION Positioning Yourself 7min
  • TRAINING: Positioning Your Audience 3min
  • DEMONSTRATION Positioning Your Audience: Who Are They? 1min
  • TRAINING: Positioning the Workshop 3min
  • DEMONSTRATION Positioning the Presentation: Why Are They There? 4min
  • TRAINING: Positioning Your Offer 3min
  • DEMONSTRATION Positioning the Offer: Introducing the Big Picture (Sampler Platte 2min
28 Crafting Your Workshop BODY CONTENT 0 / 10|23min
  • TRAINING: Workshop Content 5min
  • DEMONSTRATION What You Will Learn Today 2min
  • DEMONSTRATION: Introducing the Main Content 2min
  • DEMONSTRATION The Beginning (The Background Story) 2min
  • DEMONSTRATION The Rising Action (Important Scenes) 4min
  • DEMONSTRATION The Climax (Turning Point) 2min
  • DEMONSTRATION The Current Story (The Falling Action) 2min
  • DEMONSTRATION The Ending (To-Be-Continued) 1min
  • DEMONSTRATION The Plot Summary 1min
  • DEMONSTRATION Important Things to Consider 3min
29 Workshop Closing and Transition to the Sale 0 / 4|11min
  • TRAINING: Closing Steps 4min
  • DEMONSTRATION How to Apply This to Your Life 1min
  • DEMONSTRATION The Offer—Summary Sheet & Recap of WHY 2min
  • DEMONSTRATION The Offer—What My Program Will Do for You 4min
30 Important Workshop and Speaking Tips 0 / 5|45min
  • Teaching with Learning as Your Goal 5min
  • Time Planning and Staying on Track 11min
  • Overcoming Fear of Forgetting (Memory Techniques) (Part 1) 8min
  • Overcoming Fear of Forgetting (Memory Techniques) (Part 2) 11min
  • Marketing Self-Hosted Workshops 10min
31 MODULE 6: DIGITAL MARKETING 101 0 / 1|2min
  • Introduction: The Importance of Marketing and Planning 2min
32 Creating A Digital Marketing Campaign 0 / 8|43min
  • Creating a Marketing Campaign 2min
  • Sales Pages 3min
  • Opt-In Pages 5min
  • Webinars 5min
  • Calls to Action 4min
  • Email Autoresponders 3min
  • BONUS: Writing Website Copy, Part 1 9min
  • BONUS: Writing Website Copy, Part 2 12min
33 Marketing and Lead Generation Strategies 0 / 6|23min
  • Growing Your Email List 14min
  • Online Advertising Using Facebook & Google Ads 2min
  • Blogging 1min
  • More Marketing Ideas 4min
  • Scripts to Ask for Testimonials and Referrals 3min
  • Marketing Resources 1min
  • Introduction to Planning for Success 2min
  • Brainstorm Long-Term Goals 2min
  • MOTIVATION: Why Do You Want It 4min
  • Creating a Vision 5min
  • Monthly Milestones 4min
  • Monthly Check-In 4min
  • 60 and 30 Day Plans 2min
  • Weekly Plan and Ta-Da List 6min
  • Daily Planning 7min
  • Roadblocks and Setbacks 6min
  • Not to Do List 2min
  • Avoiding Motivation Blocks 6min